Project details
Client: Tony Robbins
Role: UX/UI Designer
URL: tonyrobbins.com
Tony Robbins is an entrepreneur, best-selling author, philanthropist and the nation’s #1 Life and Business Strategist. As well as a recognized authority on the psychology of leadership, negotiations and organizational turnaround.
The site had recently undergone some exceptional rebranding, and I was tasked with completing several enhancements for the site’s overall web layout and mobile design.
The homepage design consisted of a similar treatment with subtle visual enhancements. New additions to the layout included: funnel to help properly direct user flow, testimonials, social media connect, updated blog grid, videos, events, podcasts and partnerships.
"There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality."
-Tony Robbins
The funnel page design was a new addition to the site, to help guide the user down a path to find desired information. We broke the main categories into Business and Personal Development, and further refined content as they drilled further into the site.
The addition of the funnel page, social proof, videos and blog, not only increased followers, but overall brand awareness.
